Filipinos plagiarize
So this week Manuel V. Pangilinan, one of the most powerful businessman in the Philippines plagiarizes his speech for the 2010 graduating class of Ateneo.
http://www.gmanews.tv/story/187652/mvp-borrowed-from-other-grad-speeches-says-sorry
And now we have Manny Villar who is running for presidency plagiarizes an Argentinian ad.
This just shows that the leaders, future leaders and controllers of the Philippines really think that its people are gullible.
Shame on you!
Techy Romantics behind the scenes
Techy Romantics shot a behind the scenes for their first music video at our studio.
27+20 creative teaches at shift
This year Nico Puertollano will be teaching intro to after effects at shift, which is part of the One School in Makati.
New York Fil-Am, Nico Puertollano earned his BFA at the School of Visual Arts in New York City where he has received awards on drawing and production design. While in college, Nico, worked for various companies which in the field of design and film production, during this time he was able to work with clients such as Sony, Samsung, AT&T and MTV . After college Nico was invited to be part of rhinofx as a Digital artist / Designer. Nico was an adobe after effects beta tester for versions 5.5 and 6 and a beta tester for mocha. After leaving rhino after 3 years Nico started the manila based design studio 27+20 design boutique. Besides having directed commercials for San Miguel, Nestle and Pepsi and directed music videos for the bands Sandwich, Sugarfree and Duster, Nico has created and worked on some several short film and art exhibits both in Manila and New York.
Course Description
Motion Graphics (aka intro to After effects)
After effects is an industry standard application designed by Adobe Systems primarily used for creating motion graphics and visual effects. After Effects allows users to animate, alter, and composite media in 2D and 3D space with various built-in tools and third party plug-ins, as well as individual attention to variables like parallax and user-adjustable angle of observation. In this course we will explore After Effects’ interface, how we can move images and text and final output formats. We will screen movies, video and commercials to understand After Effects at work. There will be in class exercises, a mid term and a final. (requirement: Basic Photoshop and Illustrator, external hard drive, and access to a video and still camera)
For course fees, enrollment requirements and other inquiries, please feel free to e-mail shift@theoneschool.org or call 817-43-91 / 817-43-96.
Manila welcomes the new Pepsi logo
As I was passing by EDSA the other night, I noticed the newly launched Pepsi ads and finally caught a glimpse of the local campaigns for their global re-brand. I saw the launch of the logo a few months ago getting attention over blogsphere, but the image that was embedded in my head was this artwork by Lawrence Yang:
"Get in my belly!"
According to an article in bevreview.com the market share for carbonated softdrinks has been steadily dropping for 3 years now – the biggest reason why Pepsi is pushing for a new branding direction. Dave Burwick, the Chief Marketing Officer for Pepsi said “If we don’t change quickly, we run the risk of being a footnote to history.” The new “Pepsi Globe” logo claims to embody a smile.
Say "Chos!"
The company also has plans to rename Mountain Dew to the more tweet-friendlier-facebook-ier “Mtn Dew” while Diet Pepsi Max will simply change to “Pepsi Max” – a move to face off with Coke’s Zero.
I actually went through the WIP document of the Arnell group (the NY-based design firm commissioned to create the new logo) which was a 27-page-long design brief with very detailed discourses varying from universal design principles to what seems to be logo forensics. It was wild. I’ve never read anything that lengthy and academic to justify a logo – which is quite remarkable and something that we can all emulate. At points in the brief, the process just seemed too, well, processed – like maybe they tried a little too hard. However, I understand their point-of-view, we are in the business of design, and if we don’t want the clients to prod our work to a bunch of average joes in a focus group, then we do what we can to provide all ways of impressing the client to see that design is a cumulative process and scholastic judgment.
But what does that new logo remind you of? Well, some of them are here:
The Korean Air Logo
Screenshot of the Pepsi logo from their website
Get Obama-fied!
What I do like about the new logo of Pepsi is the glaring simplicity they moved on to. I seriously hated all the beverage bottles with fake water drops (as if you couldn’t get that in real life on the same bottle) and shattered ice. We don’t need depth here, really, it’s just a drink. I also like custom font they made for the logo, it’s very Horatio/Chalets-eque, groovy and simple, but personally, I would’ve fixed the S, but I really liked how they treated the letter E.
The general direction the company is going for is the cleaner, more streamlined visual direction. Finally, Apple’s handsomely designed objects have inspired the suits over at PepsiCo to adapt what John McWade calls “the new simplicity” as the megabrand readjusts itself to something more pure and simple to standout amidst the visual clutter.
Pepsi logo and type treatment
What I do dislike about the Pepsi logo is that the smile doesn’t translate as a smile to me. In fairness to the Arnell group and their 27-page WIP dissertation on the legitimacy of their work, the smiles look clumsy – I mean, of all the talented illustrators and graphic designers in the world, or even Behance, or heck – even Multiply, you couldn’t get someone to create better face dynamics? Have you guys seen those yellow pop-up smileys on Yahoo? Those faces look awesome. And they can even hug >:D<.
All in all, I would like to congratulate Pepsi by putting in (allegedly) $1.5B dollars into this whole rebranding bonanza. It would pump up more work for designers and agencies in the midst of the slump – while getting people to talk about you. You know, $1.5B could go into diabetes research or technology modifications to make Pepsi’s production and products more eco-friendly, and ultimately more beneficial for mankind… I’m just saying that’s a lot of money to put into a logo that still reminds me of this:
"Get in my belly!"
sources:
“Pepsi to redesign core products icon”
http://www.bevnet.com/news/2008/10-13-2008-pepsi_redesign.asp
“News: Pepsi redesigning logo, products”
http://www.bevreview.com/2008/10/14/news-pepsi-redesigning-logo-products/
“Does Pepsi’s new logo work?”
http://www.mcwade.com/DesignTalk/2009/02/does-pepsis-new-logo-work/
An article on how clients can get good design
This is a repost from blog.herodesignstudio.com. It’s a great guide for clients on how to get good design.
How clients can get better design.
If you’ve ever hired a plumber, the experience probably went something like this: you called, he showed up, you showed him the leaky sink, had a brief discussion and then left him alone to do the job. Some time later, he came to you, said the job was done, handed you a bill and left. No muss, no fuss — and little required from you except a phone call at the beginning and a check at the end.
It’s not uncommon for clients to think they can approach professional graphic designers as they would a plumber. Meaning, they view the relationship as a purchase of a turn-key solution that, once in place, will take care of itself.
We call this the “Buy-a-Logo-Get-a-Logo” mindset. It’s the shortest path to design that provides little, if any, real value. Good work is not created in a vacuum. Design that has impact and value flows from a process that requires both designer and client to actively participate in an ongoing dialogue that is honest and productive.
Does this mean clients need to do a lot of handholding? Absolutely not. Good designers are problem-solvers who intuitively find solutions. But what all of this does mean is that clients have to meet certain responsibilities if they want to get real value from a
design service.
If you’re in the market for good design,
here’s what you should do:
Involve a designer early
It’s a common mistake to develop a marketing strategy, thinking you’ll bring a designer in at the end when everything is figured out. Designers are valuable partners who can provide much more than visual ideas. They know how to simplify and clarify complex concepts. And they know how to shape the many parts of marketing into a
cohesive whole.
Know if you want your designer to execute or innovate
To tap into a designer’s ability to solve problems in innovative ways, think carefully about how to describe what you want. A lot of businesses ask for a printed brochure to describe their products and services. Great. “Design a brochure” is clear direction any designer can execute. But have you stopped to think about whether a brochure is really what you need? If you’re not sure it is, this is the point at which you could invite innovation into the design process — and with potentially outstanding results if you’ve been smart enough to involve a designer in your plans from the start. “Design a tool that communicates the features and benefits of our products and services,” asks a designer for innovation. With this direction, a designer may come back with any number of unique ideas — none of which is a printed brochure. It’s OK to ask for just a brochure, but sometimes you want — and need — something more.
Define your objectives to achieve your objectives
Design likes boundaries. In fact, it thrives within them. Boundaries help ensure everyone starts fresh and on the same page. They help foster efficiencies that save time and resources. Clients should provide their designers clear, written communication about the scope of the project, objectives, goals and the metrics that will be used to define success. Don’t worry about an extensive brief; a simple, bulleted list can be enough. But without something, you have no way to know if the work you want is what you’ll get.
To start thinking about how to define the scope of your project, download Hero’s Project Questionnaire.
Be engaged. Be involved. Be constructive.
No designer will ever know as much about your business as you do. You’ll save everyone time, money and resources if you ensure that your valuable insight is part of the design process. Sure, you’ve hired designers for their expertise and experience in marketing, but don’t be afraid to challenge their ideas and recommendations in constructive ways. Be engaged, and participate in the often illuminating and creative push-and-pull that is a part of any successful design effort.
27+20 welcomes new head of accounts
We want to welcome Angelo Cuyegkeng to the 27+20 crew as our Head of Accounts.
FEU QC Medical Mission needs Medicine donations for affected residents at Fairview area
FEU QC Medical Mission needs Medicine donations for affected residents at Fairview area
Primary Needs:
Paracetamol Tablets
Paracetamol Syrup (for children)
Antibiotics
Carbocistine
Antipyretic
Salbutamol tablets
Anti-fungal tablets or capsules
Oresol
Clean water
Cotton
Micropore
Alcohol
Hydrogen Peroxide
Betadine
They shall be conducting a medical mission at 2 parishes in the Fairview, QC area namely the Cathedral of Good Shepherd and Sta. Lucia parish in the diocese of Novaliches. There are over 2000 families affected in the area.
Contact Person:
Prof Marc Martin – 0927-3471035
Dr. Tita Yap-Cruz
(FEU-NRMF School of Nursing)
Drop off:
Nursing Student Council Office,
Lower ground floor,
Institute of Medicine Building,
FEU Nicanor Reyes Medical Foundation,
Dahlia Ave, West Fairview, QC
SSS and GSIS loans for those affected by the flood
GSIS offering Emergency Loan up to P20,000 (on 8% interest/year), they can apply from 8am-5pm. Bring your E-Card. Application until Oct31 2009.
SSS offers Emergency loan of P300,000 (3% interest, payable in 20 years), deadline for filing Dec 31,2009 (source NBN news, channel 4)
Day 6 “A survival guide”
Today will be the last day we will be collecting goods. We have been coordinating, Brgy. Pasong Tamo, Holy Spirit and Fairview and our neighboring villages and delivering all the collected goods to our Brangays and Ateneo every night since sunday. 27+20 was put on hold this week despite the calls of clients etc. I think fatigue is starting to set in. But we will still do our best to help as much as we can. Thank you for the support form CB homes for the volunteers and the goods that you were able to donate. We also want to thank people of MV3 who showed their support by donating goods. We made a short video this morning hope you can find it useful, if so pass it around. Thanks again. And we just want to stress as much as we want to help and give lets also be prepared for the next few days in terms of weather we don’t want to run out of supplies etc.
Day 4
Thanks again to all that have donated in the mapayapa 3 area. we will be accepting goods til oct 2 from 7am-7pm. So far we have been shipping every night to ateneo. They have been giving goods to our neighboring brgys in need. Tomorrow we will have more info from the brgys about what is needed in our area. Note check weather make sure you also have supplies for yourselves.
School of the holy spirit is also accepting donation but if you want the goods to be distributed ASAP and you don’t want to leave far from your area you can still drop it off at Mapayapa Village 3 Clubhouse.
We also want to thank the volunteers that came today.
At the moment there is no clear of centralized place to get information. We are tying our best to filter the info we get form the radio, tv, net and text to see what is accurate and current. In our area we will do out best to see what is needed and what goods have already been distributed in out area of Barangay, Pasong Tamo, Fairview and Holy Spirit.
Philippines battles flood chaos
This is from the BBC
“Philippines storm aftermath
Rescue teams are stepping up efforts to reach flood victims in the Philippines, where at least 72 people are feared to have died following torrential rains.
Tropical Storm Ketsana triggered the worst flooding in decades in the capital Manila and nearby provinces.
Defence Secretary Gilbert Teodoro said troops, police and civilian volunteers had rescued more than 4,000 people – many clinging to each other on roofs.
More than 250,000 have been driven from their homes, officials say.
Correspondents say the massive rescue was set to intensify as the weather began to clear and floodwaters began to recede on Sunday.
But some reports estimate that 80% of the capital is still under water.
The government has declared a “calamity” in Manila and 25 provinces, allowing access to emergency funds.
Some residents have emailed the BBC with their experiences. Lovely Lansang in Marikina says: “I am currently seeking refuge in a shopping centre. Many people are stuck either on their roofs or in the second storey of their houses due to the floods.
“The city is also without clean water and electricity. Right now, I am still in the shopping centre because the roads here are impassable,” the email adds.”
video
http://news.bbc.co.uk/1/hi/world/asia-pacific/8277023.stm
Flood in Manila
Right now manila is underwater. Many areas in NCR is under water houses are flooded. We were not given a proper warning, no one was prepared for the gravity of the storm.
Some images of places in manila, Quezon city, Makati, Marikina.
National coordinating council emergency hotlines #s: 912-5668, 911-1406, 912-2665, 911-5061. 734-2118, 734-2120.
Text hotline for rescue – 0917-2414864/0927-6751981 (provided by Manny Villar)
From the radio it is reported some parts of Marikina is under water
Footage is from Katipunan across Ateneo
from marikina
Graphika Manila 2009
Some pics from this years GM. Thank you to Aram for reserving us seats to this year’s Graphika Manila! We really enjoyed EWW’s sincere and fun piece back to back with super heavy weights from ILM (wasn’t it funny that one of EWW’s first shoots was shot on absolute nothing compared to ILM’s $60M projects?) truly shows that creativity has no boundaries.
[flickr-gallery mode="photoset" photoset="72157621925391519"]
Manila Design Week: Day 1 Public Art
We were invited to participate at the opening event of Manila Design Week called Public Art at Bonifacio High Street. The theme was Reduce. Reuse.Recycle.
We decided that the best way to do this was to incorporate old newspaper and used paper bags in the elements of the piece. We also liked the idea of leaving a message for the public to think about.
Participating artists were 27+20, Electrolychee, WeWillDoddle, PSP, Kst and Ron English
[flickr-gallery mode="photoset" photoset="72157621856386283"]